Andrew · Selected Work

Reframed seasonal drop-off as an education gap, not a demand problem, and built the strategy to close it.

Traced verified users' silent drop-off to competitor loyalty, broken flows, and unclear trust cues.

Segmented onboarding by user motivation, lifting sign-up intent 50% and referral likelihood 58%.

Rebuilt KONEK's onboarding around speed over features, taking account creation from 3-in-10 shoppers to all of them.

An at-home spirometer and companion app that gives COPD patients in rural communities the same test-technique guidance they'd get from a clinician.

A monocular-camera badminton line-call system that turns an 8-camera, $60,000 officiating rig into a single phone.

An iOS + watchOS app that turns the sensors already on a player's wrist into swing speed, consistency, and attack-angle coaching.